WordPress is a great tool for managing websites. Almost half of all websites on the internet use it. Now that you know that, what are the best website trends? More importantly, what web trends will make people stay on your site longer?
Any size of online business can have trouble with their website’s “bounce rate.” But making a few small changes to your website’s look and how it works can really make a difference. When you’re thinking about one or two upgrades, look at both the website and the search engine as a whole. The goal of following a WordPress website trend is to get people to stay on your site longer and lower the number of people who leave right away. If you’re thinking about updating or building a new website, these trends for 2024 and beyond will give you the most for your money.
WooCommerce – an e-commerce solution that just keeps on giving
Woocommerce is a great plug-in that lets you sell things online through your website. It has grown over the years into a one-stop platform for shopping online for both goods and services. While Woocommerce has helped businesses make more money at an unheard of rate, the market for online shopping has grown by leaps and bounds since 2020. In part because of the outbreak and in part because it keeps getting better, making it easier to use. It’s easy to add goods, change services, and change the amount of stock.
Improved Performance for Mobile
More than ever in 2024, you need to make sure that your website works great on phones. With most searches happening on phones, voice search becoming more popular, and Google putting more and more emphasis on mobile speed, here are some things you can do to make your website better:
- Interactivity
- Cumulative Layout Shift (CLS). Fix it!
- App like user experience
- Thumb-friendly mobile navigation
- Voice search optimised content
- Page load speed
- Compress videos
Web Progressive Apps (PWA)
A web progressive app is the way to go if you want to take your online and mobile business to the next level. Then what is it, and how will having one made help your business? For the most part, you get apps from the app store and use a button on your phone to get to them. Anywhere on the web and on a number of different devices can view a PWA. As a basic feature, it lets you work offline and access the hard drive of your device. Here are some of the best business perks it has to offer:
- Speed. It is 2 to 3 times faster than regular websites.
- Great for SEO.
- Instant updates (No app store approval needed).
- Works with a slow internet connection or offline!
- Vastly improved user experience.
- Available on all platforms
Some big brands, like Twitter, Pinterest, and The Washington Post, have stepped up their mobile efforts and put out PWAs. Media companies use some of the most powerful PWAs, as do sites for social news or music sharing, travel services, and e-commerce solutions. Like Spotify, BMW, Uber, and Starbucks.
These are just a few of the great things a PWA can do for your business.
Visual Design Trends
One of the most important things you can do to get people to stay on your website longer is to make sure the overall design is good. These days, 2D design isn’t just flat shapes. People want to see something that makes them feel something. The following are five of the coolest and most popular website trends for 2024 that will make people talk:
- One-page Websites – Keep it simple for professional portfolios and digital CVs. Showcase what you have on offer with a single scrollable page.
- Bold Fonts – Words can be much more than copy, they can be the main focal point. Bold minimalist fonts/text elements can also improve mobile user experience.
- Interactive Elements – Why keep text static when WordPress’ best friend Elementor offers aesthetically pleasing animation versions.
- Design Elements Overlapping – By adding a modern feel to the overall look of your website through overlapping elements, people are encouraged to stick around on your website for longer.
- Bold Colours – Think big, bright and bold colours for 2024. Mix this with minimalism and showcase your brand in style.
AI Powered Human-Like Chatbots
Conversations that lead to sales are great for small businesses. They can teach bigger businesses a thing or two about how to get people to work together. Larger companies have a hard time connecting with customers in a genuine way, which makes a lot of people angry. Chatbots’ automated responses, which can bother even the most patient people, are going away. Natural Language Processing (NLP) is what AI is using to figure out what a customer is really asking. For instance, the technology learns how to answer based on the answer it gets. The AI chatbot that talks like a person can not only save you time and money, but it can also help your website rank higher on Google by using normal language.
Improved Accessibility
It is important to think about accessibility when talking about the top website trends of 2024. This will always be an important part of both making sure your site is accessible to people of all abilities and Google’s constantly evolving algorithm. Google really wants to know what a picture or movie is about. Using WebVTT in the Gutenberg video block, the popular WordPress editing plug-in Gutenberg has made it possible to add subtitles and descriptions to videos. We hope that this trend keeps going so that everyone can view website content.
To stay ahead of the competition, you need to know about the latest website trends and progress. Get in touch with Digiwebcraft right away to learn more about building or redesigning your website.
